Privacy policy
Gathered+Styled
Privacy Policy
Effective: June 2026
hello@gatheredandstyled.com • gatheredandstyled.com
1. Introduction
Gathered+Styled (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website (gatheredandstyled.com) or make a purchase from us.
By using our website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect personal information when you:
- Register an account on our website
- Place an order or make a purchase
- Subscribe to our newsletter or join the G+S Flower Club
- Contact us via email, chat, or any form on our site
- Browse our website (automatically, via cookies and tracking tools)
The types of information we may collect include:
- Name, email address, phone number
- Delivery address and billing information
- Order history and purchase details
- Device information, IP address, and browsing behaviour on our site
- Cookie identifiers and marketing interaction data
3. How We Use Your Information
We use your personal data to:
- Process and fulfil your orders, including delivery coordination
- Communicate with you about your orders, enquiries, and our services
- Send marketing emails and updates (only with your consent)
- Improve our website, products, and customer experience
- Comply with our legal and regulatory obligations
- Detect and prevent fraud or misuse of our services
- Measure and improve the effectiveness of our advertising campaigns
We will only use your personal data for the purposes for which it was collected, or for directly related purposes. We will not use your data for any new purpose without first notifying you and, where required, obtaining your consent.
4. Meta Pixel & Advertising Tools
We use the Meta Pixel on our website. This section explains what that means for your data.
What is Meta Pixel?
Meta Pixel (formerly Facebook Pixel) is a piece of code placed on our website by Meta Platforms Ireland Ltd. It allows us to measure and optimise our advertising on Facebook and Instagram, and to show relevant ads to people who have visited our site.
What Data Does Meta Pixel Collect?
When you visit our website, Meta Pixel may collect the following information and transmit it to Meta’s servers (which may be located outside Singapore, including in the United States):
- Your IP address
- Browser type and device information
- Pages you visit on our website
- Actions you take (e.g. viewing a product, adding to cart, completing a purchase)
- Cookie identifiers linked to your Facebook or Instagram account (if you are logged in)
This data is used by Meta to match your website activity with your Facebook/Instagram profile, and to help us show you (or people like you) relevant ads on those platforms.
Meta’s Role
Meta Platforms Ireland Ltd acts as a joint data controller for the data collected via the Meta Pixel. Meta processes this data in accordance with its own privacy policy, which can be reviewed at: https://www.facebook.com/privacy/policy/
We have no control over how Meta uses this data beyond the tools and settings provided in Meta Business Suite.
Your Choices
You can manage your advertising preferences and limit how Meta uses your data by:
- Adjusting your Facebook/Instagram Ad Preferences at: https://www.facebook.com/ads/preferences
- Using the “Why am I seeing this ad?” tool on Facebook or Instagram
- Opting out of interest-based advertising through your device settings
- Disabling cookies in your browser settings (note: this may affect site functionality)
Where required, we will request your consent before activating the Meta Pixel.
5. Cookies & Tracking Technologies
Our website uses cookies — small data files stored on your device — to improve your browsing experience and to support our marketing and analytics tools.
We use the following types of cookies:
- Essential cookies: Required for the website to function (e.g. shopping cart, checkout)
- Analytics cookies: Help us understand how visitors use our site (e.g. Google Analytics)
- Marketing cookies: Used to track advertising performance and show relevant ads (e.g. Meta Pixel)
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.
Our website also uses Google Analytics, which transmits website traffic data to Google’s servers. This service helps us understand how our site is used. Google Analytics does not identify individual users. For more information, visit: https://policies.google.com/privacy
6. How We Share Your Data
We do not sell your personal data to third parties. We may share your information with:
- Delivery and logistics partners: to fulfil your orders
- Payment processors (via Shopify): to process transactions securely
- Shopify Inc.: our e-commerce platform provider, which hosts our store and processes order data
- Meta Platforms Ireland Ltd: via Meta Pixel, as described in Section 4
- Google LLC: via Google Analytics, for website usage analytics
- Email marketing tools: to send newsletters you have opted into
All third-party service providers are required to handle your data in accordance with applicable privacy laws.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:
- Order and transaction records: retained for a minimum of 5 years for accounting and legal purposes
- Marketing contact lists: retained until you unsubscribe or request deletion
- Website analytics and cookie data: typically retained for up to 26 months
You may request deletion of your data at any time (see Section 9).
8. Data Security
We take reasonable steps to protect your personal data from unauthorised access, disclosure, or loss. Our website is hosted on Shopify, which maintains industry-standard security practices including SSL encryption for all transactions.
However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.
9. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data (subject to legal retention requirements)
- Withdraw consent to marketing communications at any time
- Object to certain types of data processing
To exercise any of these rights, please contact us at hello@gatheredandstyled.com. We will respond within a reasonable timeframe.
To unsubscribe from marketing emails, click the “Unsubscribe” link in any of our emails or email us directly at hello@gatheredandstyled.com. We will action your request promptly. Please note that withdrawing consent for marketing will not affect the lawfulness of any data processing carried out before the withdrawal, nor will it affect the processing of your data necessary to fulfil existing orders or legal obligations.
10. Overseas Data Transfers
Some of our third-party service providers process your personal data outside of Singapore, including in the United States (Meta Platforms, Google LLC) and Canada (Shopify Inc.). Where personal data is transferred overseas, we take steps to ensure that the receiving party provides a standard of data protection that is comparable to that required under Singapore’s Personal Data Protection Act (PDPA). This includes relying on contractual protections and the data protection commitments of our service providers.
11. Do Not Call (DNC) Register
We comply with Singapore’s Do Not Call (DNC) Registry provisions under the PDPA. We will not send unsolicited marketing messages via SMS, WhatsApp, or other text-based channels to Singapore telephone numbers registered on the DNC Registry, unless we have obtained your clear and unambiguous prior consent, or we have an ongoing relationship with you that permits such communications.
12. Data Breach Notification
In the event of a data breach that is likely to result in significant harm to affected individuals, we are obligated under the PDPA to notify the Personal Data Protection Commission (PDPC) within 3 calendar days of assessing that the breach is notifiable. We will also notify affected individuals as required by law.
We maintain reasonable security measures to minimise the risk of data breaches and will take prompt remedial action if one occurs.
13. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before sharing any personal information.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out:
- Email: hello@gatheredandstyled.com
- Website: www.gatheredandstyled.com
Last updated: June 2026. This policy applies to all users of the Gathered+Styled website and online store.